The founder of cocoly fertilier company will share---How to build a brand?

Mr. Sun ,The founder of Cocoly Fertilizer Company will share

                                                   

----- <the road of brand >

Now there are so many products which imitating cocoly fertilizer. Many people have seen the similar products which imitating cocoly.

But it proves that cocoly is successful. So today I will share the successful road of cocoly brand.

What is brand ?

At first, brand just represent one category. Brand can’t be on behalf of many products. Because they will think of category firstly then choose brand in category when consumers buy something. For example, you want to buy a computer ,the computer is a category, then you will decide to buy apple computer, apple is brand that you choose. You want to buy a car , car is a category, then you decide Benz car, you choose Benz brand. So brand need to on behalf of a category. 

In 2015 ,the highest value of the brand : Apple (brand value: 95898 calculate RMB)  Microsoft(brand value: 4574 calculate RMB)  GM (brand value: 2772 calculate RMB)  Benz(brand value: 1676 calculate RMB) .  These brands created a new category . So they representative a category.

Apple created a new category- personal computer . One computer as large as whole conference room before no personal computer. The big computer serves for country . Apple created personal computer and changed life of human beings.

The founder of GM is Edison. He invented electric lamps .  It created a new category ------electric lamps. He makes daytime become 24 hours .  It changes the life of people.

Benz created a new category of car.  People took horses as vehicle before no cars. Benz changed the life of human. 

These brand represents a new category so their brand value is very high .

How to do the brand ?

The best way of making brand is creating a new category.

Brand should be contained features as following: 

1-best quality. World---class brand have few quality troubles. So if you do the brand, the 

quality is very important. 

2-name , the brand of name is very important . If this name is difficult to understand and has

 no significance .The development of brand will be slow. 

3- recognition of brand, in other words,its unique appearance. For example, when someone hold a apple phone, you can judge that is apple phone in 10 meter distance. 

4- the soul and spirit of brand .  Brands need to have their soul. For example,the soul of Benz brand is comfortable. The soul of BMW brand is experience. This is like a personal characteristics.

Cocoly is awarded one of the potential brand. Why ? 

Because brands need to representative a category.  Cocoly created a new category ---granular water soluble fertilizer. Cocoly is on behalf of granular water soluble fertilizer . Cocoly is our main product. So quality is very important for us. Cocoly have a unique name--cocoly. Cocoly recognition is cocoly ‘s  unique package and unique granular.  The soul of  cocoly brand  is joy . Cocoly can bring harvest joy to farmers.

Because cocoly is our main product. So We are more profession and concentration . Because we have common dream .So agricultural future belong to us. 

The development direction of fertilizer? ---Agricultural University DR.Wang to show his opinions

What is the range of water soluble fertilizer ? 

The application is easy and convenient to use . It can used by drip irrigation,sprinkler irrigation,slight irrigation etc. 

Cocoly is representative product for water soluble fertilizer . Cocoly has comprehensive nutrients and high utilization. Cocoly’s utilization can achieve 80% . It dissolve in water within 3 minutes . It suit all kinds of irrigation .Cocoly is successfully developed by Cocoly Fertilizer company over 4 years. Cocoly is presented to the market after the 1040 times of farmland contrast experiments around the world.Every grain of Cocoly is strictly produced over 11 processes, and the formula of Cocoly has been applied for national patent. 

Cocoly Ingredient

N：15%    K：5% 

ZTDH-Polymeric acid substance / ZTDH Molasses Fermentation Solubles

ZTDH Fulvic Acid / ZTDH Amino Acid / ZTDH Rooting Powder / Micro Elements

The advantages of water soluble fertilizer?

1-Flexible formula,comprehensive nutrition.Generally speaking ,Water soluble fertilizer can have all the nutrients what the plant need such as N,P ,K,Ca,Mg,S.  It can design formula according to crop needing. It can adjust elements on different stage for plant . 

2- Rapid effect, elements has high utilization. Water soluble fertilizer is a quick-acting fertilizer. The plant can absorb quickly. So the planter can get effect in short time . Completely soluble , technology formula, high utilization , The utilization of traditional water soluble fertilizer just achieve 20%-30%. But utilization of water soluble fertilizer can achieve 70%-80% and high absorption. The quality is well .

3- using is convenient and safe . The application of water soluble fertilizer is easy and convenient ,It saves water ,fertilizer and manpower. Application is balance for water soluble fertilizer. Impurity is few in water soluble . The  electrical conductivity is low. The concentration is easy to adjust . So it is safe for seeding. Don’t worry it.

Development prospects of water soluble fertilizer . 

With the development of modern agriculture . Plant’s demand is more and more high. Water soluble fertilizer conform to request of modern agriculture. It is the best partner . It can increase resource utilization. With the development of society, water soluble fertilizer must be valued. It will have vast development prospects. 

SHANDONG COCOLY FERTILIZER CO.,LTD. has attended Shanghai CAC exhibition

The 17th Shanghai CAC exhibition is held on the 9th March in Shanghai New International
 Expo Centre,as the the biggest international exhibition of Agricultral Chemicals in Chian,
CAC exhibition has become the window of China Agro-chemical enterprises to go to the
 world .

 

The founder of granular water soluble fertilizer --Cocoly has attended the meeting,
and in here,cocoly spreads the joy to farmers who come from all over the world.

In the meeting,Cocoly had been paid attention of more and more visitors,and some of
them attened the CAC exhibition special for Cocoly.

In the summit forum "China's new fertilizer for sustainable development and international
trade",the agricultural specialists and purchasers who come from all over the world
analysised the development of new type fertilizer,and discussed the international
competitive advantages of water soluble fertilizer.

Every step of cocoly always promotes the development of world agriculture, and cocoly
 helps more and more farmers who come from all over the world to feel the joy of harvest.

 

The first summit of granular water soluble fertilizer ( cocoly fertilizer company)

The Cocoly’s joy journey in China and the first summit of granular water soluble fertilizer are holding in Shouguang city,Shandong province.

The distributors who come from all over the world are together in Shouguang,to explore the trend of agriculture industry,to learn strategy of Cocoly brand,to feel the joy of Cocoly’s success

In the year of 2015,agriculture industry had a fast development,but it had to meet some problems which are difficult to handle.

The development of the company and the growth of the brand can not be apart from the supports of news medium. Mr.Gao yun the reporter of gives us a detailed summary of the Cocoly’s joy journey in China which gift the cocoly water soluble fertilizer to the poor farmers and he also makes a plan for the Cocoly’s joy journey in China during the year of 2016,we believe that the  Cocoly’s joy journey in China can make more and more people feel the joy of Cocoly.

The distributors shared the joy of the effect of Cocoly, the joy of the growth of themselves and the joy of the development of their sales team ,they found that the joy of Cocoly is the power of their development.

The team of Cocoly is a team who are passionate,innovation,following their dreams.they are the spokesman of the joy of Cocoly.

Now more and more people feel the fierce competition in their industries,the main reason of the competition is they have not any real brand.Cocoly as the original granular water soluble fertilizer in the agriculture industry is unique,Mr.Sun Rongjian the founder of the brand of Cocoly shares the road of Cocoly’s success

Cocoly’s families are together from all over the world,let the wonderful time stand still,the Cocoly’s joy journey in China and the first summit of granular water soluble fertilizer are crowned with completed success.

The development of granular water soluble fertilizer brings the new opportunities for agriculture industry,innovation of technology,innovation of service,innovation of the mode of business,and makes Cocoly be the top of agriculture industry.

In the year of 2016,we should hold the opportunities and meet the future with eye of development.

The period of granular water soluble fertilizer is coming.

Valued customers visit Cocoly Fertilizer Company

Mauricio and Adolfo visit Cocoly Fertilizer Company

They are interviewed by ShouGuang TV. And they visit Cocoly Fertilizer Company and 
Cocoly farm.
 

Next they visit cocoly factory. They learn more information about the product technology
and production on reception room.

 

Finally, Mauricio and Mr. Adolfo come to cocoly shop. They talk about sell experience with

 cocoly dealer. The dealer tell them that cocoly is him main product since he cooperated
 with Shandong Cocoly Fertilizer Co.,Ltd. Many farmer will ongoing buy. Every month can 

sale cocoly fertilizer about 300 ton.

The most important thing is that we are not only business relationship but also family
member. Welcome Mauricio and Adolfo to our company.

Cocoly is the most popular brand in 2015 ShanDong plant protection exhibition

The 21th ShanDong plant protection exhibition is hold in JiNan, on 23th October, 2015.

It has about 2000 company attending this exhibition this year. The founder of granular water soluble fertilizer --cocoly becomes the focus in these company. Cocoly attracts lots of people. Cocoly created a new type fertilizer---granular water soluble fertilizer. Cocoly is the first granular water soluble fertilizer in the world. 

When you come to cocoly exhibition, you can feel the sprit of joy from cocoly and the employee's professional spirit.

Many audiences consult cocoly. They are interested in cocoly. It also attracts the media friends. They interview manages of company. And cocoly has a special report.

Cocoly is green product. It pays more attention to absorption and utilization of fertilizer. So cocoly can avoids pollution and waste. The leaders of ShanDong Province also come to cocoly exhibition. They admire development ideas of cocoly. They hope to promote this product vigorously.

Cocoly establishes cooperation with more than 100 agents in this exhibition. They become the partner of cocoly. Cocoly fertilizer is also a most popular product in this exhibition.

Cocoly’s joy journey in China -----He Bei Station

The activity of joy journey in China is public interest to help farmers by cocoly’s manufacturer. This activity has helped many difficult farmers from 2014 to now.

On 25th September, The activity of joy journey in China was hold on Le Ting, He Bei, China. Some farmers don’t have enough money to buy fertilizer because they are so poor. So they have low yield and low income. We give him free fertilizer to help them increase crop yield and income, solve the difficult.

They are happy and thanks for our help.

Our activity will continue to let more and more people fell the joy of harvest.

China's agricultural economic and trade forum promot independent innovation products of China ----COCOLY granular water soluble fertilizer

China's agricultural economic and trade forum is hold in Beijing by The CCCMC, China-Asean Chamber of Agricultural Commerce(CACAC), China Chemical Industry News(CCIN) on 15th September ,2015.

Many leaders attend to this meeting, Commercial counsellor also attend this meeting from Egypt and Iran. Cocoly granular water soluble fertilizer is invited to join this meeting.

The sales manage XingFeng Liu of Cocoly Fertilizer Company said:“cocoly has been recognized by foreign clients as a innovated brand. Prospect of foreign market is well. Cocoly Fertilizer Company will insist self-owned brand and expand the market of oversea."

Leaders of country who attend this meeting recognize development of cocoly. And they will supply the biggest help to export trade of cocoly.  

We believe cocoly fertilizer will bring the harvest joy to more and more people With the support of national policy.